licensing & merchandisingLicensors and IP owners Purple Husky works with studios and IP owners to develop L&M strategies and implement plans and programs. With a successful history in evaluating properties for merchandising potential for both licensors (Nelvana) and licensees (Tyco, Irwin, Sandylion) Jay Udow is in a strong position to provide meaningful input on your brands. Purple Husky looks at the life cycle of your IP and usually begins with an Evaluation and Strategic Plan for L&M. Subsequent stages can include:
Licensees Purple Husky can handle licensing needs from license evaluation to concept development to managing relationships with licensors. More Licensing Resources |
marketing & product developmentBrand owners and consumer products companies Purple Husky’s Jay Udow has developed and implemented award-winning plans and programs for toys, licensed products, and kids’ entertainment. Jay is personally available for short-term and temporary brand management assignments. More Marketing Resources More Product Development Resources |